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Limca

Limca is a lemon flavored aerated soft drink produced in India. The thing that makes it different from other lime drinks is that it has more fizz and has a slight flavor of ginger.

Limca has been hugely popular in India since it was launched in 1977 and had a virtually sole monopoly over the limon flavored soft drink market. After the economy was opened up in 1991, coca-cola and pepsi set up shops in India. In 1992, coca cola company bought limca along with other brands such as thumbs-up, maaza, etc. Because of the brand's huge popularity, it is still marketed with the same brand name, Limca. In the presence of new lime flavored products such as mountain dew, sprite, mirinda, limca is still synonymous with lime soft drink. Its pinch line "Lime'n Lemony Limca" has been around for many years now.

Limca is marketed in many forms. The most common is the reusable 300ml bottle. Also available are 500 ml and 1 liter plastic bottles.

Limca also publishes the Limca Book of Records, a record book in line with the Guinness Book of Records. Limca book of records is a yearly published book and deals with records with the Indian perspective. Limca Book of Records is a very popular and established name in India, similar to the Guinness Book in the west. First published in 1990, the Limca Book of Records published its 17th edition in 2006.

Most Popular Snacks

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Dal moth is a spicy and crispy snack made from gram flour, asafoetida, turmeric powder, chili powder, moong, sugar, amchur, oil and salt. Its delicious and is popular as an anytime snack or serves as a very good tea snack. [See Recipe]

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